Marketing Automation Software FAQs

Click Dimensions is a marketing automation solution that provides email marketing, web intelligence, lead scoring, campaign automation functionality to your existing Microsoft Dynamics 365 or CRM solution. 

There are no doubts that for marketers, both Hubspot and Mailchimp are always top of the list when it comes to assessing marketing automation and email marketing solutions. It is also important to note that both products are well regarded for a number of reasons. 

It is also safe to say that most are the go-to solution for both start-ups and small businesses largely in part to their simple interface, quick implementation and integration functionality. 

However, when we look at the requirements of Dynamics 365 users, ClickDimensions is the clear winner and is the perfect option for small businesses that are looking to grow, not be limited and want to monitor costs and benefit from seamless integration. 

Overall, it is clear that ClickDimensions is the perfect complement for Dynamics 365 as it provides full marketing automation functionality, it is quick to implement, flexible at a lower cost and fully scalable as your business grows. 

Marketing Automation software broadly covers three areas: 

• Marketing Intelligence takes advantage of social media, email, search terms and your website to track the behaviour or people interested in your products or services. You’ll be able to identify how your customers are interacting with your business and identify their intentions. 

• Qualifying prospects to leads is a key focus of the Automation Prospects are scored based on their activities and as a consequence sent personalised drip campaign messaging. Their score is a clear indicator of what stage of the marketing funnel they’re at, according to their expressed interest – nurturing the prospect and converting them to a sale. 

• Operational tasks like budgeting, planning, reporting and digital asset creation are Workflows that benefit from marketing automation. Marketing Intelligence and automated features feed into workflows to give live and up-to-date information to marketers, so they are able to send the correct content to the correct segment of customers. 

Of course, it will, better still it is even built specifically for Dynamics 365. ‘What do you mean it is built for Dynamics 365?’ 

Put simply, this means that this solution has been built within the Dynamics 365 ecosystem and provides a whole host of benefits for both marketers and businesses alike. 

The first of these being the fact that it has no-sync integration which results in no data being lost at all. This will also mean that you will be able to gain useful insights across both your sales and marketing teams. As well as this, businesses will be able to use this data to build much more effective marketing campaigns. 

In addition to the above benefits, given that it is built for Dynamics 365 means that it is easy to implement, and you can be up and running on ClickDimensions in a matter of days.