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As a business operating in a tech orientated environment and with automation on the rise, you need to ensure that you have the best marketing automation solution in place to enable you to successfully reach out and engage with your chosen audiences.
This decision can often prove tricky as there are many different variables that need to be taken into account before a final decision can be made. To help you with the decision-making process, we will give you a comparison between two marketing automation options for SMEs: ClickDimensions and HubSpot.
|
ClickDimensions |
HubSpot |
Dynamics Integration |
|
|
Native integration with Dynamics |
X |
- |
Real-time data access |
X |
- |
Field mappings |
Automatic, no maintenance |
Manual set-up, requires maintenance |
Solution implementation with CRM |
1 solution file download |
Connectors and API calls |
Utilises Microsoft Dataverse |
X |
- |
Email Marketing |
|
|
Drag and drop designer |
X |
X |
Image support |
X |
X |
Custom social links |
X |
X |
HTML supported |
X |
X |
Subscription management |
X |
X |
Personalisation |
X |
X |
Responsive |
X |
X |
A/B testing |
X |
X |
Campaign Automation |
|
|
Drag and drop designer |
X |
X |
Behavioural and firmographic triggers |
X |
X |
Dynamics workflow action |
X |
- |
A/B testing |
X |
X |
Marketing goals in automations |
X |
X |
Forms |
|
|
Customisable design elements |
X |
X |
Edit CSS and HTML |
X |
X |
Responsive |
X |
X |
Embed form to webpages |
X |
X |
Landing Pages |
|
|
Drag and drop designer |
X |
X |
Embed forms and surveys |
X |
X |
Embed videos |
X |
X |
HTML editing |
X |
X |
Responsive |
X |
X |
Surveys |
|
|
Question types |
25 |
10 |
Multi-language |
X |
X |
Customisable theme and layout |
X |
X |
Survey logic |
X |
- |
Email integration |
X |
- |
Custom survey URL |
X |
X |
Lead Scoring |
|
|
Score on email activity |
X |
X |
Score on web form activities |
X |
X |
Score on opportunity activities |
X |
- |
Correlate scores to companies/IP addresses |
X |
- |
Decrement scores |
X |
X |
Event Management |
|
|
GoToWebinar |
X |
X |
Eventbrite |
X |
X |
Cvent |
X |
Third-party integration |
WebEx Webinar |
X |
Third-party integration |
Zoom Webinar |
X |
X |
Teams Events |
X |
- |
Social Posting |
|
|
Post to Twitter, LinkedIn and Facebook |
X |
X |
Post to Instagram Business |
X |
X |
Post to YouTube |
X |
X |
Schedule a post (including multiple dates) |
X |
X |
View posts in marketing calendar |
X |
X |
Dynamics CRM campaign for social activities |
X |
X |
As is clear from the above, ClickDimensions certainly trumps HubSpot when it comes to providing a fully comprehensive marketing solution that can deliver now and into the future for your business.
Next Steps?
If you are currently on the search for a comprehensive marketing automation solution such as ClickDimensions or looking for a Quick Start Microsoft CRM along with this solution then please call our CRM experts today to a get a FREE quote.
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