Why should your business use email signatures as a digital marketing channel?

It has recently become apparent that many marketing professionals would like to maximise their use of email signatures as a marketing channel. Despite the fact that the IT admins in your business usually hold the keys to making any changes to email signatures, they aren’t key stakeholders or the people looking to make the changes. Put simply, the IT team in your business wants updating email signatures to be easy to do to allow them to focus on more critical tasks. 

This is where our email signature solutions can come to help remove that burden of email signature updates on IT and give full control of this over to your marketing department. This will enable email signatures to be moulded into new opportunities for pushing out key messaging, engaging across social media, sharing awards and giving your brand that added personal touch. This will mean that your marketing team will finally be able to maximise any opportunities that present themselves within emails. 

So, why should my business use email signatures as a digital marketing channel? 

Our email signature solutions help to make sure that businesses email signatures conform across the business, marketing teams can achieve much more with this game changing new marketing channel. 

Expand the reach of your brand 

• Emails still form a crucial communications channel for businesses which is why it doesn’t come as a surprise that email signatures are a great way of highlighting your key messages to an extended audience. 
• The growth of your audience naturally only happens with the size of your business; therefore, the more people that are sending emails, the greater the opportunity that presents itself to the business. 

Better targeting & segmentation 

• You will find that all emails are built specifically for a certain audience in mind; this straight away aligns with the need to send highly targeted messages to their intended audience. 
• You will find that multiple email signatures can be produced for certain segments containing certain personalised content for that segment. 

Valued and personalised 

• It goes without saying but trust helps to guide digital marketing; email signatures give you the ability to add marketing messages to standard business emails and become more effective at engaging with your targeted audience. 
• Personal emails sent from people containing tailored content are more likely to be opened and read when you contrast this with standard marketing emails with an average open rate of around 21%. 

Value for money 

• You will find that email signature marketing is a cheaper way of pushing out promotional messages at a much lower cost than other channels. 
• The ROI of email signature marketing is high when compared to other digital channels largely down to a higher engagement and lower overall cost.  

Next Steps? 

If you are a business that is looking to transform the way you work through the use of our tailored email signature solution to help improve your marketing efforts to your audiences then discuss your specific needs with us by giving us a call today. 

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