What is the need for a Strategic Partner?

The business world can often be extremely challenging and difficult. One way to successfully scale the obstacles that every business faces is to work alongside a strategic partner.  

What is a Strategic Partner? 

A Strategic Partner is another business that you partner with in order to help you as a business to achieve more success and reach your objectives. There are many types of strategic partners depending on your industry and your business needs.  

How do Strategic Partners use Technology?  

Technology can be used to successfully transform a business and make practices more efficient and strategic. A Strategic Technology Partner helps a business to leverage technology to improve their business and operations often using software to rethink business processes and do things in a better way.  

Why should I use a Strategic Partner? 

1.Gain a competitive edge  

Working with a Strategic Partner will allow you as a business to gain a competitive advantage and bring fresh ideas and processes to your current set up.  When operating on your own your business can be left vulnerable to becoming stagnant and working in a way that promotes “tunnel vision” with no outside considerations which can limit your progress. 

2. Additional Resources  

A Strategic Partner will often recommend the best technology or software for your specific business problems or objectives. The suggested software will be valuable additional resources that will allow your business to grow to the next level and better use the resources you have at hand.  

3. Grow your Customer Base  

Strategic Partners can help your business grow your customer base with exposure to the strategic partner’s network which can further expand your business customer base and reach different markets.  

4. Strengthen weaknesses  

A Strategic Partner can give you valuable feedback on potential blind spots and weaknesses your business currently has that you have not been able to recognise. This will not only allow you to better your current business processes but give you an opportunity to rethink how your business approaches your work from a strategic point of view.  

5. Future proof your business  

With the assistance of a Strategic Partner a company is able to also future-proof their business with solutions to prepare them for new technological advances and breakthroughs. Technology can often disrupt complete industries and working with a Strategic Partner will allow you to future proof yourself against risks but also think of the best way to navigate future developments such as AI, Machine Learning and Cloud Readiness.  

How do I choose the right strategic partner?  

With all the benefits a Strategic Partner affords your business it is clear that it is a great choice to make. However, how do you make sure you choose the right strategic partner? Here are few things to look out for when considering a new Partner to ensure you make the right choice such as making sure you choose a Microsoft Gold accredited Partner.  

Give your company the best opportunity to grow by picking the right Strategic Partner. With Advantage, our services go beyond just our Microsoft Gold Partner certification. We are committed to service all of a business’s needs across CRM, Microsoft ERP solutions and IT Managed Services resulting in the compounding benefits for your business we call The Advantage Edge. 

Make sure you put yourself in the best possible position by working with Advantage a certified Microsoft Gold Partner. Want to understand what the best Microsoft solution for you is? Contact us to find out more or join our mailing list to keep up to date with the latest tech news and Microsoft updates.